Using experimental methods, these researchers evaluated the function of pride in ten small-scale societies by testing personal pride’s association with valuation by the surrounding community. Their aim was to see if findings from western(-ized), educated, industrialized, rich, and democratic (WEIRD) societies replicate in non-WEIRD societies. Simple linear regression in each society indicates that the amount of pride one feels for a given action closely matches how highly others in the same community value the action. Authors conclude support for the universality of the pride system.